Whether you’re a small business or an enormous company with a fleet of vehicles, Sarasota Wraps are a great way to advertise your brand. These large graphics are printed in panels onto a special adhesive vinyl type and then applied to vehicles. This type of vehicle advertising is extremely cost-effective. It’s easier to change and manage than painting or airbrushing-based alterations.
1. Increased Visibility
Fleet wraps are a powerful way to get your brand noticed. They are more cost-effective than traditional forms of advertising, such as radio, TV, or outdoor billboards.
They also have a high marketing ROI, with one dollar spent on fleet wraps typically returning nearly three dollars in sales.
Even if you are a small- or medium-sized business, a well-designed vehicle wrap can make your company look like an established and popular brand. This can help you stand out from the competition and attract more customers.
Another benefit of fleet wraps is that they can be easily removed and replaced with new designs if necessary. This gives you more flexibility in the future as your company grows and evolves.
2. Brand Recognition
Having a vehicle branded with your business logo and message provides a great impression on potential customers. It also tells them that others have already trusted your business and are more likely to do business with you.
Fleet wraps are an excellent marketing tool for any business that has vehicles, especially service or retail businesses. They are a simple and cost-effective way to get your name out there and reach the public.
Unlike print, TV and radio ads that are often dated or become ineffective over time, fleet branding stays relevant. This makes it a great choice for small business owners who don’t have the resources to spend on a long-term advertising campaign.
3. Increased Sales
A fleet of vehicles wrapped with your company’s logo and messaging can make a powerful statement about your brand. Drivers notice your vehicles on a regular basis, building your brand recognition and making it easy for people to remember your name when they’re looking for services you offer.
Vehicle wraps are a cost-effective way to advertise and convert passive eyes into paying customers. Unlike TV or print ads, a business can target their vehicle wrap advertising to specific customers and locations.
Depending on the location and the size of your fleet, your business could see up to 16 million visual impressions per year. These impressions are likely to be highly qualified prospects, resulting in increased sales.
4. Longevity
Fleet wraps are a great way to extend your business into the community and project your brand to a wider audience. Unlike billboards, vehicle graphics only require you to purchase them once and they continue to advertise and project your message on the road day in and day out.
The lifespan of your fleet wrap depends on a number of factors, including what type of materials it is made of and how you care for it. It is also affected by climatic conditions, such as heat and cold, excess humidity, sun exposure, and how often it gets washed.
5. Increased Customer Satisfaction
Fleet wraps are a great way to build brand recognition and create a sense of familiarity among customers. This helps them feel more comfortable doing business with your company, even if they’ve never done so before.
They also increase customer satisfaction because they’re unobtrusive and don’t annoy people like obnoxious radio or billboard ads.
In fact, they’re cost-effective compared to other advertising strategies. One dollar spent on fleet wraps typically returns nearly three dollars in sales.
Almost any company with a vehicle can benefit from fleet wraps. These include residential and commercial service companies, such as cable installers, plumbers, HVAC services and more.